HOUSE OF ANITA DONGRE Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited is one of India’s leading fashion houses. With a workforce of more than 2800 associates, it is the first fashion house of the country in which a leading private Equity firm-General Atlantic has made an investment. Over the years, HOAD has grown from strength to strength - embracing change, redefining fashion, setting trends and making a difference to people, animals and the planet.
THE ANITA DONGRE FOUNDATION The Anita Dongre Foundation has given countless rural women a voice and a platform by providing them with livelihood opportunities and skill training. An ethical vegan, environmentalist and revivalist of local craft, Anita advocates compassionate living, which is why her designs do not use any fur or leather. She shares this worldview with her sister Meena Sehra and brother Mukesh Sawlani, who work alongside her. Driven by purpose and provenance, Anita Dongre Foundation is a catalyst for change, which works towards enriching the lives of people from marginalized communities of India. The foundation develops livelihood opportunities for women in rural India by providing skill training. This is reversing the effects of job migration and bringing employment back to the villages of India, while giving women an equal voice. Contributions from The Anita Dongre Foundation have helped in the setting up of a veterinary clinic in Andheri, Mumbai by animal welfare NGO, World For All Animal Care And Adoptions. The Foundation supports NGOs like Plants and Animals Welfare Society (Thane) and Bhumi Jeevedaya Samvardhan Trust (Navi Mumbai). Contributions made by the Foundation go towards the sterilization and rehabilitation of approximately 100 dogs per month. It has also adopted the stray dogs in the neighbourhood of the company’s headquarters. http://www.anitadongrefoundation.org/
OUR PHILOSOPHY Anita Dongre believes that fashion plays a defining role in enhancing a person’s confidence and sense of self. As a brand, we create luxurious designs that are versatile enough to transcend places and occasions. Whether it is a bridal lehenga, a sherwani, or a well-cut jacket, the intention is to offer the customer a piece that they will love and wear for many years. We pay homage to the supreme craftsmanship of India by creating exquisite ensembles and handcrafted jewellery. Anita Dongre epitomises a simple, essential thought — to create a beautiful tomorrow for our customers and the planet.
OUR PHILOSOPHY Anita Dongre believes that fashion plays a defining role in enhancing a person's confidence and sense of self. We seek to create luxurious designs that leave unforgettable impressions on the world, and are yet versatile enough to transcend people, places and occasions. We pay homage to the supreme craftsmanship of India by creating exquisite ensembles and handcrafted jewellery, oftentimes designing collections with the sole aim of uplifting our artisans. House of Anita Dongre stands for a simple, unembellished thought—to create beautiful tomorrows for the planet and its people.
WOMEN EMPOWERMENT As agents of change, we seek to preserve the rich craft heritage of India, while also empowering rural artisans, especially women. Under the aegis of The Anita Dongre Foundation's women empowerment initiative, the company has set up Community Tailoring Units in rural Maharashtra, India wherein marginalized and needy tribal women are trained professionally to make garments. They are also provided with sustained livelihood opportunities thereafter resulting in positive socio-economic impact. We’re proud to work with women like Gauriben, who is a highly skilled artisan in traditional Indian embroidery. Instrumental in training over 15,000 rural women, today, she is the Vice President of the SEWA Trade Facilitation Centre, a movement that makes marginalised women artisans the producers, owners, shareholders and managers of their company.
OUR HEADQUARTERS Anita’s personal philosophy of leading a simpler life influenced, over time, the company’s move to an eco-friendly, ergonomically-designed workspace in which life and business are built around conservation. In April 2015, the company shifted its headquarters to a spacious campus, set against the rolling green hills of Rabale, in Navi Mumbai. The property uses the elements of air, water and sunlight in the most efficient manner, to create a work environment that is in sync with the world around it. Our quest for greener alternative solutions is a constant journey, shaped by a conscious effort to keep reducing our environmental footprint.
OUR HEADQUARTERS Anita’s personal philosophy of leading a simpler life, over time, urged the move to an eco-friendly, ergonomically designed workspace where life and business are built around conservation. In April 2015, the company shifted its headquarters to the rolling green hills of Rabale, in Navi Mumbai, to a campus that uses the elements of air, water and sunlight in the most efficient manner, to create a work environment that is in sync with the natural environment. The quest for greener alternative solutions is a journey, in a conscious effort to reduce our environmental footprint.
OUR HEADQUARTERS Anita’s personal philosophy of leading a simpler life, over time, urged the move to an eco-friendly, ergonomically designed workspace where life and business are built around conservation. In April 2015, the company shifted its headquarters to the rolling green hills of Rabale, in Navi Mumbai, to a campus that uses the elements of air, water and sunlight in the most efficient manner, to create a work environment that is in sync with the natural environment. The quest for greener alternative solutions is a journey, in a conscious effort to reduce our environmental footprint.